The year was 2008. I was using Plaxo at the time as my online address book or rolodex – this was way before the now all-powerful search in Google Contacts or Social Graph in Facebook. I was using Plaxo to keep track of people and locations – their then-gold-standard Address Book contained many database fields for multiple emails, phone numbers, integrated maps, and more. It was incredibly useful. And right at that window when they went all “Web 2.0”-nuts and tried integrating every social media service into their service, they also changed up their programming which generated URLs in the browser address bar, resulting in a coded reference to normal:
