there is Average weather, and then there is Normal weather

can anyone explain the difference?
Here are some instances of ‘normal’ appearing in the weather, even though what is ‘normal’ seems un-quantifiable, and instead the word should be ‘average’:

 
2014-farmers-almanac-forecast

2015-2016-winter-outlook

23343279711_be40ce189b_o

lca6kz2yw28

meteorologists-predict-record-shattering-snowfalls-coming-soon-bread-milk-prices-expected-to-soar

official-winter-forecast-graphic-2

old-farmers-almanac

screen-shot-2015-09-21-at-12-42-14-pm

winter

and this set of images is absolutely perfect:

which they discuss in this Canadia-version weather breakdown video:

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